So Brrr® is a collaboration between 20G and Stretch Before You Die.

We started So Brrr to stay sober, plain and simple. But it quickly became something bigger. We want to break down the stigma around sobriety and show that being So Brrr can be fun. Getting So Brrr doesn’t mean the party’s over—it’s only just begun.

Our aim is to help others find their own path to sobriety. We're still in the early stages, but our ultimate goal is to sponsor detox and rehab programs, giving back to the community that's supported us.