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So Brrr Thinking Caps

Now that you’re sober, the world has cracked wide open — and with it, so has your mind. You’ve got space for real, sprawling, beautiful thoughts — the kind that start with “What’s the meaning of life?” and sometimes land on “Should I get another hat?” (The answer, of course, is always yes.) Stay sharp. Stay stylish. Let your big, sober thoughts wander wherever they please. Because nothing says peace of mind quite like a clear head — topped with the perfect cap.

IT'S A COLD WORLD—STAY SO BRRR

About

So Brrr® is a collaboration between 20G and Stretch Before You Die.

We started So Brrr to stay sober, plain and simple. But it quickly became something bigger. We want to break down the stigma around sobriety and show that being So Brrr can be fun. Getting So Brrr doesn’t mean the party’s over—it’s only just begun.

Our aim is to help others find their own path to sobriety. We're still in the early stages, but our ultimate goal is to sponsor detox and rehab programs, giving back to the community that's supported us.

  • So Brrr—Say it Out Loud!

Bipolar turns up the heat in Miami.

Spring's weather is a mess, and let's be honest, so are our moods. This sweatshirt is your emotional support blanket for both.

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So Brrr Photo Hunt

This hoodie's kangaroo pouch is designed with two internal coin pockets, providing discreet and secure storage for a range of items, from film and narcan to, well... coins.

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It's Beanie Season Somewhere...

How can something so cold keep you so warm? It’s another of life’s mysteries we simply surrender to. Not much else to say here...stay frosty, friends.

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Say Hello